“It’s faith in something and enthusiasm for something that makes a life worth living.”

—Oliver Wendell Holmes


Energy & Enthusiasm

Capital, equipment, service, product, advertising, business plan, and office space — none of these things matter if you don’t back them up with your energy and enthusiasm. If you aren’t excited about what you’re offering, how can you expect your customers to be? Your energy and your enthusiasm are the gas in the engine, so to speak. Without that fuel, you won’t get far down the road.

Once again, this is where knowing yourself, and how you work best, comes in handy. What gives you energy? If going for a run every morning helps you do your best thinking and have your best day — make sure you do it. That may be the way you charge up for your day. On the other hand, if being in front of and around people and networking or brainstorming is what fuels you, make sure you plan that into your day too. Every person is uniquely motivated and energized — figure out what works best for you, and use that to your advantage.

Another way to keep your energy and enthusiasm is to make sure you are focusing on the aspects of your business that you absolutely love, those which connect best with your gifts and passions. It’s easy to do what you love all day long, however, there are parts of everyone’s day or business that still have to get done but aren’t in that sweet zone. Granted, some of these little things just have to be muscled through or taken care of — but not always. It’s important to keep an eye out for tasks that can be delegated to others. Especially tasks you dislike, tasks that are time-consuming, or tasks that meet more of your weaknesses than your strengths.

Remember: it all has to get done, but that doesn’t mean you have to do it all. Your energy and enthusiasm deserve to be protected and saved for what you specialize in. Let someone else who has different specialties use their gifts to shine and help you out at the same time. Energy comes easily when you’re working on your passion, and work becomes play when you have enthusiasm. So share the load, and share the joy!


There are certain things I’m great at and a few things I’m not. The things I’m not enthusiastic about are inevitably the things that drain my energy. So I find a way to not do them.