“People never improve unless they look to some standard or example higher and better than themselves.”

—Tyron Edwards


Model Yourself After Successful Entrepreneurs

Imitation is the most sincere form of flattery — and it also makes a fine, fine business model when you’re imitating success. You don’t have to dress up in matching outfits, or change your name, but studying successful entrepreneurs and their methods is simply a safe shortcut to success. Learning from their failures can save you some time, pain, and money. Don’t be afraid to ask questions of successes in the industry. What did, or didn’t, work for them? What did they wish someone had told them when they were starting out?

Usually people are glad to think that their time and effort can be of help to others, that their lessons aren’t wasted, that they, themselves, are worthy of imitation. It’s flattering to be looked up to, gratifying to be recognized by peers, and it’s also rewarding to be in a position where you can help others achieve success.

Of course, this principle isn’t just one-sided. You might do the same, someday, for others who are starting out. We all have humble beginnings, born naked and able to do nothing but cry. Look how far you’ve come. Never forget that, nor the help you’ve received along the way. You have a debt that you can pay forward. When things come full-circle, it’s your obligation, your duty, and your pleasure to mentor other people. Give back what you’ve been given so generously. It feels good!


The best way I’ve found to check out your competition is at trade shows or conferences or conventions. It is a great way to strike up conversations and also study the promotional info they give out to the same customers that come to you.